The American gastronomy market has seen an increase in sales, largely due to price rises. QSR Magazine notes that the accessible luxury offered by restaurants remains unchanged. The gastronomy market in Poland is still in the rebuilding phase after the pandemic, but the industry has already “caught up” and is introducing new solutions to optimize restaurant operations. In 2023, restaurateurs can expect to see the continuation of trends related to process optimization and innovation that will give customers the feeling of well-invested money and relaxation. Of note are gastronomy trends related to green kitchens, based on local and ecological ingredients, as well as food delivery and remote ordering solutions.

In the upcoming year, the trend in gastronomy will be to explore new flavors and forms of serving dishes, such as comfort foods. One example is the growing popularity of chicken sandwiches, which will offer even more flavors, textures, and ingredients. Another trend is the increasing popularity of healthier alternatives to fast food, such as wraps and Spanish tapas, which will be available to take away.

In 2023, it is predicted that more and more restaurants will invest in so-called “ghost kitchens”, i.e. kitchens that are only used to prepare online orders. Virtual restaurants allow for reduct costs, such as rent, equipment, and staffing.

Another interesting trend in gastronomy is the combination of two different brands in one location. Dual branding involves having two different gastronomic concepts operating in one restaurant, which allows for an expanded offering and increased attractiveness to different customer groups. Polish startup Rebel Tang takes it a step further, offering ready-made casual dining brands that can be used by other entrepreneurs in their establishments.

Applications are becoming increasingly important in the gastronomy industry, so many restaurants opt for their use. Table reservation applications allow for easier resource management and increased reservation rates. Shopping apps allow for food ordering at lower prices and also increase the efficiency of staff hiring. With apps, restaurants can also promote themselves and receive feedback from customers. It is important to remember to provide a high-quality wifi network in the restaurant, including in the garden, to allow customers to use the apps.

We increasingly see a return to classic flavors and dishes prepared according to traditional recipes, but this is no longer only a manifestation of traditionalism. People are experimenting with these flavors, preparing them in different ways, even outside of holiday periods. According to research conducted by WGSN, as many as 46% of Poles admit to consuming traditional dishes not only during holidays but also on ordinary days.

More and more Poles are becoming interested in plant-based cuisine and are opting for vegetarian and vegan dishes. According to the survey, already 31% of Poles regularly eat meatless dishes, and 17% of all restaurant orders are vegetarian and vegan dishes. Among the most popular dishes of this type are margherita pizza, vegetarian sushi and Greek salad. Interestingly, carnivores are also increasingly turning to these types of dishes.